Overview Apart from their profits, the main focus and achievement for Bendigo Bank was the fact that their community and scholarship programmes has been very successful, as well as the opening of their office in Adelaide. Approach In order to show the “people” side of Bendigo Bank, the primary imageries are all of the real people who they have helped through their community and scholarship programmes, with the secondary imageries of the new state-of-the-art head office for some of the more informational spreads.