Australia Post Industry Paper

Overview

Australia Post developed an industry paper showcasing the buying habit of Australian consumers and was in need of a visual and engaging way to decipher a huge amount of data spread across different industries and locations.

Approach

An interactive document was designed allowing users to jump between each section easily. Being an established brand, Australia Post has a distinguished illustration style and colour palette, this is taken into account when designing the hugely featured illustrations and infographics for this document. Using colours as a differentiator for each section, the illustrations are then designed individually to reflect the content and results of the research.