Australian Gas Network

Overview

Australian Gas Network operates natural gas transmission pipelines and distribution networks in SA, VIC, QLD, NSW, and NT, owning distribution systems in a number of towns and metropolitan areas.

Approach

After an extensive brand audit and market research, it is clear that customer find AGN’s existing material confusing and hard to understand. An illustration system was developed to literally represent the vast network of gas pipelines owned by AGN, as well as 3 levels of photography: “AGN people” to be more approachable, “Real Australians” to relate to their customers and “Environment” to give a sense of scale of AGN’s network. This project has a vast amount of deliverables including annual report, corporate brochure, a fleet of livery, merchandising and more.