Bankwest Employers Brand

Overview

Over the years Bankwest has always focus on their retail branding. Now as a more established bank, they are in need of a more consistent and sophisticated employer brand, which reflects the core values of Bankwest to attract the right people.

Approach

With the positioning statement of “making banking easier”, Bankwest consider themselves different from the Big 4 – a bank with personality. A set of characters dubbed “Bankwest Locals” illustrates what Bankwest has to offer for their employees: vision, voice to be heard, encouragement and tools – in a fun, approachable yet simple style.