HSBC Private Bank Brand Book

Overview

After completing a overhaul rebrand, HSBC Private Bank needed a launch tool to convey the graphic style and the strategy behind the new brand.

Approach

This brand book acted as a launch to the new brand. It introduced the idea of global networking with the positioning statement of “opening doors” – to new connections and new opportunities for both clients and employees alike. The book is French fold with die-cut doors, showing a glimpse of the image in the next spread, linking every page and message, and emphasising the idea of “new connection”.