With the launch of their new Westfield Doncaster store with a fresh look and feel, Sushi Sushi also launched a new “Create your own” range where customers can pick their own fillings while a sushi artisan will be on site creating the hand rolls to order.
With many ingredients to choose from and without an actual finished product, iconography of each fillings were introduced to showcase the wide range available. These icons were used on menu boards and flyers, as well as created into patterns for assets such as digital screens, backdrops and social media content. Supported by photography of a selected few ingredients, example of hand rolls along with sushi artisan making the hand rolls on-site to promote the create your own experience. A range of assets were created for this campaign, including in-store displays and menu boards and social media content.