Recognising that their main audience during weekdays are often mums with young children, Sushi Sushi created a range of kid’s packs targeting this demographic especially.
Taking inspiration from origami papers, bright colours, Japanese inspired patterns were used in this range. With a predominantly black and red packaging for their usual products, this is eye catching for children and parents alike. Each pack comes with a pair of reusable children’s chopsticks with different designs to collect. A range of assets were created for this campaign, including the usual in-store displays, social media content, menu and packaging, as well as children's activities like colouring in sheets.