In order to raise brand awareness and boost sales, Sushi Sushi held a scratch card competition giving every customer a chance to win a series of prizes ranging from discount vouchers, free products and a trip for two to Tokyo as a grand prize.
A fun and memorable name of “Scratchi Scratchi” was developed based on the Sushi Sushi brand name. Using the well-known night lights of Tokyo as an inspiration all messaging is made into neon lights. This created an explosion of bright and colourful visuals on a dark background, echoing the hustle and bustle of Tokyo streets at night. A range of assets were created for this campaign, including website, in-store displays, social media animations and scratch cards.