Sushi Sushi developed an Asian Summer Salad range and was in need of a campaign to promote this limited range in store.
Photographing the products top down with beautiful crockery moves this range away from the usual “Grab and go” QSR positioning, into a premium level with a “dine-in” feel highlighting the fresh and unusual ingredients which is the heart of this range. A warm summer feel was also created by shooting the products with bright sunlight and shadow cast by bamboo leaves. Hero typography was inspired by Japanese calligraphy with exaggerated brush strokes. A range of assets were created for this campaign, including in-store displays, social media content, menu and packaging.